If you are a nonprofit or social entrepreneur making positive social change in the Philadelphia area and beyond—we want to work with you. We work with our clients to understand the current social media landscape. We provide consulting and training in social media platforms, strategies and analytics free of charge.

Bill Wolff (Director), Sophia Galvan, Carly Montecalvo (Fellow), Delaine Karcanes, Cory Blazer, and Alyssa Trybus in our photo booth at the Philly Farm and Food Fest, April 2017.

Bill Wolff (Director), Sophia Galvan, Carly Montecalvo (Fellow), Delaine Karcanes, Cory Blazer, and Alyssa Trybus in our photo booth at the Philly Farm and Food Fest, April 2017.

The Beautiful Social Research Collaborative consists of students and faculty in the Department of Communication Studies. Students enrolled in COM 441 Social Media and Community Engagement and COM 442 Nonprofit Communications become consultants for the enterprise while studying advanced topics in social media research and applying current theories and practices in semester-long team-based projects with community partners.

A generous grant from the John Cardinal Foley Program for Media and Civic Engagement supports the collaborative and the work of three student fellows who mentor the project teams. Foley Fellows also work with prospective clients to ensure that our upcoming projects are successful.  The Fall 2017 Fellows are Molly McDonald and Caroline DeFelice.

The collaborative is directed by Bill Wolff, assistant professor in the Department of Communication Studies.


Communication Studies @ Saint Joe's

communication technologies, they also participate. Students have access to cutting-edge resources as they make and reflect upon media and in the process they acquire important skills in creative design, authentic collaborative, and innovative entrepreneurship. The major prepares students for careers in digital media including web content strategy and design, social media/community management, and multimedia journalism. 

Communication Studies students acquire a solid grounding in the study of digital communications while exploring current ideas, spaces, and practices that are shaping society today, including digital storytelling, video composition, still photography, and social media campaigns. A hallmark of the Communication Studies curriculum is the emphasis on both theory and practice. Not only do students study what is happening at the forefront of emerging


Team TCCWB interviewing a foster family in Wichita Fall, Texas, September 2016.

The B:Social Executive Team


Molly McDonald, Fellow

Molly is a Senior Communications and Digital Media major with minors in Gender Studies and Sociology.  She has been a Foley fellow since January of 2017.  Originally from Connecticut, Molly enjoys spending time outside with her family and dogs.  Outside of school, she is a yoga instructor and involved with community organizing through POWER Philadelphia.

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Bill Wolff, Director

Bill is an Assistant Professor of Communication Studies and Digital Media at Saint Joseph's University. He became Director of Beautiful Social in January, 2016. Prior to joining SJU, he was an Associate Professor of Writing Arts at Rowan University. He lives in Media, PA, with his wife, Wendy, and sons, Hydan and Seeger. Though he teaches and studies digital media, he prefers vinyl, typewriters, and film photography. Find him @billwolffsju.


Caroline DeFelice, Fellow

Caroline is a senior communications major and art history minor. Outside of Saint Joe's, she is a freelance graphic designer, artist, and photographer. Her favorite projects have been designing a yoga mat for a line by Live Sankalpa, painting a mural at a surf shop, and photographing street art in and around Philadelphia.

Former Foley Fellows

Samantha DiGuiseppe
Michael Chmiewlski
Nicole Enderica
Emily Smedly
Victoria Lydon
Anna McCarthy
Carly Montecalvo

Meet Our Consultants

Spring 2017


(from left top) Nicole Nolting, Eric Ruvo, Carolyn Pinto, Kellie O'Brien, Sophia Galvan, Richard Bell, Danielle Godfrey,
Cory Blazer, Imani Brisco
Hailey Miller, Caitlin Ryan, Katy Kronberg, Alyssa Trybus, Lauren Fick, Delaine Karcanas,
Carly Montecalvo (Fellow), Anna McCarthy (Fellow)
Tor Lydon (Fellow), Molly McDonald (Fellow), Alexandra Weber, Caroline Neupauer, Caroline DeFelice, Jane Ricciardi,
Maggie McHale, Caitlin Gillard

Fall 2016

(from top left) Bridget Moran, Danielle Godfrey, Abbey Piro, Danielle D'Achille, Caitlyn Sottile, Boyd Huffman, Michael Farrell
Lizzie Fuller, Emily Bogansky, Dana Mangrelli
Kelly Smith, Sophie Werner, Marie LeVie, Anne McCarthy (Fellow), Tor Lydon (Fellow), Charlie Coghlin
Meg Doherty, Alex Catanzariti, Carly Montecalvo, Gabe Angeles, Elena Zecchino, Caitlin Gillard, Becky Hartman